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Better Plate Accelerator

Application for the 2024 Better Plate Accelerator program cohort is now open!

MAF is thrilled to announce the opening of registrations for the third cohort of the Better Plate Accelerator program in 2024, building on two years of successful collaboration with MassChallenge Israel.


This year, we are exploring partnership possibilities with other organizations equally renowned for their ability to guide startups toward success. We will share detailed information about this partner at a later date. If you are running accelerators, please feel free to reach out to explore a potential partnership.

The registration form is now available for Israeli startups specializing in alternative proteins and will remain open until the end of 2023

Please note that the form is in Hebrew only.
We encourage you to share this opportunity with anyone interested in joining our program.
Research shows that significantly fewer women entrepreneurs apply to accelerator programs compared to their male counterparts. We highly encourage women to apply, and the Better Plate team is fully prepared to accommodate your specific requirements and support your journey.

Together, we will continue to lead the charge in food innovation, working toward a better future and a better plate.

The Better Plate track is a groundbreaking accelerator track designed to provide early-stage Israeli Foodtech startups with the mentorships, cross-sector networking, and business training the need to excel in their journey toward creating high quality alternatives to animal protein.


What's on the Menu?


Comprehensive curriculum that covers key areas of business development, including product development, marketing, sales, financials, fundraising and legal, regulations, market opportunities and contract manufacturing.


Access to a network of experts in the alternative protein industry, who provide general expertise and industry-specific insights and tools.


Individualized mentorship that allows startups to advance their goals based on their specific needs, with mentors from a variety of fields providing support and guidance.

2023 Better Plate accelerator was a unique alternative protein-focused track within MassChallenge Israel’s Core Accelerator Program.

The Better Plate track is a groundbreaking, zero-equity accelerator track designed to provide early-stage Foodtech startups with the mentorships, cross-sector networking, and business training the need to excel in their journey toward creating high quality alternatives to animal protein.

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Do you want to support BetterPlate cohorts by becoming a sponsor?

Our Story

In early 2022, The Modern Agriculture Foundation launched Better Plate, the Middle East's first alternative protein accelerator track. This unique program operates in partnership with MassChallenge Israel's Core Accelerator, and benefits from a distinguished team of entrepreneurs, investors, and industry leaders.


Better Plate aims to accelerate Israeli and international early-stage startups that are developing sustainable food innovations such as plant-based proteins, fermented foods, or cultivated meat. The goal of the program is to disrupt the traditional animal protein sector and promote a better, healthier world.

Better plate accelerator

The First Cohort 2022

In July 2022, MAF celebrated the sweeping success of its first cohort! 

BetterPlate Track
2022 & 2023 Alumni

Latest News

DairyX was selected as the Top Performer of the 2023 Better Plate Track



Startups Invited to Apply for Middle East's Only Alt Protein Accelerator Better Plate - vegconomist - the vegan business magazine



Molecular farming start-up grows egg protein in potato, but 'ovalbumin is only the beginning'



Winners of the 6th Kohler competition: optimizing deliveries, growing protein in plants and customizing medical equipment


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